May 9, 2009

Real Estate by the Numbers

If you’re reading this Blog I don’t have to tell you how much information is passed over the internet. More people find their home through the internet than all other (newspapers, magazines, friends, signs, family, etc) means, combined. But still, a lot of people selling their houses demand that their Realtor advertise in the newspapers. United States newspaper circulation peaked in 1990, since then the population has increased by an estimated 54 million people. Newspapers have had their day, and will reach some of the market, put they are no longer the number one source. According to “Prudential – Real Estate Marketing 2009 + Beyond”, only 3% of buyers find their house through the newspaper. In 1995 only 2% used the internet to search for a home. By 2007 the number was up to 86%. Most potential buyers (75%) looked at the house on the internet before driving by or viewing the house.